Turning screen time into play time

Welcome to Animazing Toys

Bringing animal toys to life

We bring animal toys to life through animated adventures that inspire children to play, learn and care for children aged 5 and over.

At the heart of every Animazing Toys experience are our animations. They invite children to use their own animal toy as they follow stories, discover fascinating facts and take part in playful adventures.

Our first adventure lets children become the carer of a rescued baby elephant. Through seven animated episodes, children learn how to nurture, feed and care for their elephant while playing along with their own toy at home.

Ready to start your adventure?

Rescue Pack A

To get started in play we have created two elephant rescue packs that accompany a 12-month subscription to our seven animations. Each episode is approximately 8 minutes in length.

Rescue Pack A includes a “super-cute” 7 inch/18cm (weight 94g) authentic WWF-supporting African bush elephant toy stuffed with rPET (recycled polyester = plastic bottles) alongside a 10cm tall magic milk bottle (the ‘milk’ disappears when it’s tipped upside-down).

All sent to you for just £24.99 including posting and packing (UK only) with login details for the animation subscription shared via email.

Rescue Pack B

Rescue Pack B is a larger toy option of the two elephant rescue packages linked with our first seven animated episodes for play.

The toy is a 9 inch/23cm (weight 174g) WWF supporting “super-soft” and beautifully crafted African bush elephant. This is the most sustainable soft toy we’ve found, made entirely from rPET (recycled polyester = plastic bottles) a big plus as far as we are concerned.

Provided with a 15cm tall magic milk feeding bottle used in our care giving play for £32.49 including postage and packing. Login details for the animations arrive shortly after payment via email.

Alternatively, you can just buy 12 month access to watch all 7 of the animations or £12.49

Highlights of Episode 1 "Rescue"

We’ve won Creative Catalyst funding from Innovate UK and been supported by Creative UK to develop our ‘4D’ animation concept. Collaborations with leaders in animation and animal charities have helped us deliver this content as well as help from children and artists from Botswana in this series. We’ve successfully tested in schools with Y1->Y5 teacher approval.

Here are highlights from the first of our seven episodes about the African bush elephant, this one is called “Rescue”. The series focuses on care for the elephant, and facts about it and its habitat, we also include STEM learning in our content around different characters.

Effective education

Two principles from child psychology underpin and structure our cartoons, and this work has been developed with support from teachers and academics.

Firstly a child who watches our animations is asked to take the role of teaching and caring for an orphaned baby animal.

Secondly, our child users are taught by two animated characters who are just slightly older than our intended audience of primary school learners. We need them to help explain things, as our animals don’t talk!

Our Commitment to Circularity

In our view, all new products or services should embody sustainability. We’ve discovered a natural way to blend toy consumption with our connection to animal charities’ care by adopting their process of rescue -> rehabilitate -> release.

Step 1

Adopt an animal toy that matches the one that will be cared for.

For African bush elephant rescue, you’ll need an elephant toy.

We share some proceeds of sales to animal charities.

Step 2

Soft toys sold on our site come with 7 episodes or if you have a toy already the animations can be purchased separately.

Our fun lessons, led by animated children are available are available to watch for 12 months.

Step 3

We encourage and incentivise returning and sharing your old toys. This means they don’t end up in landfill and you get money for sharing them forwards.

All returned toys are hygienically cleaned for reuse. We can repair, reuse, up-cycle or recycle damaged toys.

Thanks for your support

We strive to be as authentic as possible to the animal and locations of our stories and we rely on experts to help make our animations accurate – including wildlife charities, animal conservationists, teachers, artists, our users and other contributors from across the globe.