Turning screen time into play time

Welcome to Animazing Toys

A new way for your child to play

Girl playing with ele toy in cardboard mud

Are you looking for a new play experience for your child? Animazing Toys makes screen time into play time, with embedded learning appropriate to children 5 and over.

At the heart of what we do are our animations.

We’ve created an interactive nurturing and caring experience for rescued baby elephants using animation and video that works alongside an elephant toy.

Here you can buy a toy & animation gift package, with everything you need to get going. A gift package includes a choice WWF soft toys paired with magic milk bottles and a 12-month subscription to our seven animated episodes. Or, if you already have an elephant toy you can access our 7 animated play-inspiring adventures on their own.

Animal assortment

Gift Package A

Girl plus small elephant toy, milk bottle and cardboard mud

To get started in play we have created two gift or animal rescue packages that accompany a subscription to our seven animations.

Gift package A includes a 7 inch/18cm (weight 94g) authentic WWF supporting African bush elephant toy stuffed with rPET (recycled polyester = plastic bottles) alongside a 10cm tall magic milk bottle (it’s *magic* as the ‘milk’ disappears when it’s upside-down).

All sent to you for just £25 (or £17.50 if you buy with an as new preloved toy) – including posting and packing (UK only) with login details for the animations coming via email.

Gift Package B

Boy with large elephant playing with Animazing Toys
Gift package B is the slightly larger toy option of the two animal rescue packages linked with our first seven animated episodes for play. The toy is a 9 inch/23cm (weight 174g) WWF supporting very soft and beautifully crafted African bush elephant. This is the most sustainable soft toy we’ve found, made entirely from rPET (recycled polyester = plastic bottles) a big plus as far as we are concerned. Provided with a 15cm tall magic milk feeding bottle, useful for our care giving play, and UK postage and packing for £35 (or £27.50 if you buy with an as new preloved toy) + login details via email.
Animal assortment
Alternatively, you can just buy 12 month access to watch all 7 of the animations or £12.50  

Highlights of Episode 1 "Rescue"

We’ve won Creative Catalyst funding from Innovate UK and been supported by Creative UK to develop our ‘4D’ animation concept that encourages play with toys and learning through that play. Collaborations with leaders in animation and animal charities have helped us deliver this content as well as help from children and artists from Botswana in this series. 

Here are highlights from the first of our seven episodes about the African bush elephant, this one is called “Rescue”. The series focuses on care for the elephant, and facts about it and its habitat, but we also include STEM learning in our content.

Animazing heart logo

Effective education

Two principles from child psychology underpin and structure our cartoons, and this work has been developed with support from teachers and academics.

Firstly a child who watches our animations is asked to take the role of teaching and caring for an orphaned baby animal.

Secondly, our child users are taught by two animated characters who are just slightly older than our intended audience of primary school learners. We need them to help explain things, as our animals don’t talk!

Image of children playing Animazing Toys
Animazing Toys Brandmark

Our Commitment to Circularity

In our view, all new products or services should embody sustainability. We’ve discovered a natural way to blend toy consumption with our connection to animal charities’ care by adopting their process of rescue -> rehabilitate -> release. 

Step 1

Adopt an animal toy that matches the one that will be cared for.

For African bush elephant rescue, you’ll need an elephant toy.

We share some proceeds of sales to animal charities.

Step 2

Soft toys sold on our site come with 7 episodes or if you have a toy already the animations can be purchased separately.

Our fun lessons, led by animated children are available are available to watch for 12 months.

Step 3

We encourage and incentivise returning and sharing your old toys. This means they don’t end up in landfill and you get money for sharing them forwards.

All returned toys are hygienically cleaned for reuse. We can repair, reuse, up-cycle or recycle damaged toys.

Thanks for your support

We strive to be as authentic as possible to the animal and locations of our stories and we rely on experts to help make our animations accurate – including wildlife charities, animal conservationists, teachers, artists, our users and other contributors from across the globe.

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